Major League Eating Launches App

SIGNALING POSSIBLE END TO ‘ANGRY BIRDS’ ERA, MLE AND MASTIFF LAUNCH NEW GAMING APP

CLICK HERE to download from the iTunes store.

Major League Eating and Mastiff today launched the world’s first-ever official competitive eating app – Major League Eating: The Game – which is expected by many to displace Angry Birds as the most popular gaming app in the world.

Major League Eating: The Game is available for iPhone and iPad via iTunes and enables players to assume the persona of top professional eaters such as Crazy Legs Conti and Eater X while battling it out in disciplines such as rib, wing and taco-eating contests.

The contest tests players’ ability to bring food to their mouths quickly while maintaining control of accumulating food volume and associated gas in the digital stomachs of their avatars. Failure to do so produces results that are catastrophic or heroic, depending on one’s viewpoint.

The new gaming app is seen by economists as a possible cure to the malaise that has plagued the global economy for the past four-plus years. At the same time, many parents welcomed the arrival of the game as a way to provide their children with productive and educational entertainment during summer.

“This game is extraordinarily challenging and exciting,” said George Shea, Chairman of Major League Eating. “I find it more enjoyable than conversation with friends, and the satisfaction I feel after winning a round is significantly more rewarding than my social relationships.”

"Few projects come along that prove to be as fun to develop than Major League Eating: The Game has been,” said Bill Swartz, Head Woof of Mastiff, the game’s designer and publisher. “I haven’t been this excited since witnessing Crazy Legs Conti eat his way out of the Popcorn Sarcophagus, allowing his illustrious MLE career to continue.”

Major League Eating: The Game is easy to play but hard to master. Strategically stuff and chew as much as possible within the time limit; watch your stomach status to avoid a ‘reversal of fortune,” and use power-ups -- such as burping, farting and the dreaded fire belch -- to hit your opponent and cause him to ‘reverse’ and lose the race in a most embarrassing way.

Major League Eating: The Game Features:

• Game Center integration so you can share your greatest eating adventures with the world online, including achievements like Absolute Cram, Burp Master, and Reversal of Fortune • Twelve disciplines including Hot Dogs, Ribs, Pizza and Chili Pepper • Ten of the world’s greatest eaters including Sonya “The Black Widow” Thomas, Crazy Legs Conti, Juliet Lee, Eater X Janus and Patrick “Deep Dish” Bertoletti

About Major League Eating Major League Eating (MLE), the world governing body of all stomach-centric sport, conducts more than 80 events annually, including the Nathan’s Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y. The MLE competitive eating community, which numbers more than 8,000 veteran and rookie athletes, travels the nation in search of top titles and the glory that they provide.

About Mastiff Mastiff is a leading publisher of outdoor action and licensed products for consoles, PC and all mobile platforms. Mastiff has offices in Tokyo, San Francisco and Orlando, Florida. Titles from Mastiff include Heavy Fire: Afghanistan, outdoor hits such as Deer Drive, Remington Great American Bird Hunt, and Shimano Xtreme Fishing as well as the tactical shooting simulation, Reload, the award winning Moon, and the critically acclaimed Gurumin. For more information please visit Mastiff Website. Please visit www.mastiff-games.com.for more information.