LeFevre Takes Trip Rewards Cake Contest

Rich LeFevre today won the world cake-eating contest celebrating the first birthday of TripRewards, the world’s largest hotel loyalty program, by eating a five-pound cake in 11 minutes and 27 seconds.

Legendary Chicago Bears defensive tackle, William “The Refrigerator” Perry, who weighs in at more than 300 pounds and who once tried his hand at hot dogs at Nathan’s, placed 10th in the 10-person event at Grand Central Terminal.

Badlands Booker placed second, Tim Janus placed third, Don Lerman Fourth and Crazy Legs Conti Fifth. Lefevre win one million TripRewards points and the title of “World Birthday Cake-Eating Champion.”

One million TripRewards points can be redeemed for either 166 free hotel night stays, five months worth of car rentals, 181 $25 gift cards from top retailers, 30 mountain bikes, 68 blenders, or 18 plane tickets or other great rewards.

Cendant Hotel Group, the world’s largest hotel franchisor, launched TripRewards last year as its single largest marketing initiative to provide a unified loyalty program for its eight hotel brands. Since its launch, the program’s membership base has grown to more than 4 million.

TripRewards enrollment is free and available online at www.triprewards.com or by visiting any Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Wingate Inn® or AmeriHost Inn® hotel or by calling toll-free, (800) FOR-TRIP – (800) 367-8747.

Featuring points-earning opportunities with more than 6,000 hotels and 50 partners, as well as more than 150 point-redemption options, TripRewards is the world’s largest loyalty program, based on the number of participating hotels.