DraftKings And Major League Eating Announce Three-Part Competitive Eating Series
DraftKings (Nasdaq: DKNG) and Major League Eating have announced a series of three holiday eating contests including a Halloween candy steeplechase on October 31, a complete Thanksgiving meal with a whole roasted turkey scheduled for the Thanksgiving holiday, and a contest featuring a Big Game party spread planned for February 7.
The events will be live-streamed on DraftKings’ digital platforms. Major League Eating will sanction and judge the events, and DraftKings will provide sports fans with numerous ways to interact.
“Competitive eating has become a mainstay of the American holidays and we believe this series will provide an engaging focus for fans. Consumers have shown a clear appetite to engage beyond traditional sports with alternative offerings, and we look forward to a triple-header of superior competitive eating.” – Johnny Avello, Head of Sportsbook
Richard Shea, president of MLE, said: “DraftKings is the preeminent leader in sports betting and daily fantasy sports, and we are pleased to join forces to offer fans worldwide this dynamic series of eating competitions featuring our sport’s top athletes. We expect each live stream to offer fierce and competitive eating battles and it is likely that we will see world-record performances.” For more information follow @eatingcontest on Twitter.