The series, which will be produced by the IFOCE, will feature the world’s number one-ranked Takeru Kobayashi of Japan, the number-two-ranked Sonya “The Black Widow” Thomas of Alexandria, VA, and 30 other elite eaters competing for a total of $40,000 in prize money and the coveted Alka-Seltzer Cup.

The event, which will be filmed on July 11, 12, and 13, 2005, at the ESPN Zone in Las Vegas, NV, is a one-on-one elimination tournament that will whittle the 32 eaters down to a single champion through five rounds of various foods and duration.

“Alka-Seltzer is a constant companion for competitive eaters as they travel the world circuit,” said David Baer of the IFOCE. “To compete in an Alka-Seltzer-sponsored event is a dream come true for these athletes.”

Alka-Seltzer is now the official antacid of the IFOCE.

IFOCE president Richard Shea will provide play-by-play commentary for the series with ESPN host Paul Page; IFOCE chair George Shea will serve as pit reporter, providing insight into the event through interviews with the eaters.

The announcement of this new series comes as the IFOCE and Nathan’s Famous prepare for the second live, one-hour broadcast of the Nathan’s Famous Fourth of July International Hot Dog Eating Contest, which will air at 12 Noon (ET) on July 4, 2005, on ESPN.

About Alka-Seltzer
For fast relief of heartburn, acid indigestion and pain turn to Alka-Seltzer, the fast acting relief that millions have relied on for over 70 years. Alka-Seltzer gently breaks up and dissolves away the full feeling of indigestion and pain fast. Its effervescent action extinguishes heartburn too. Alka-Seltzer provides more complete relief than Tums®, Mylanta® or Pepto-Bismol® and is faster than both Pepcid AC® and the leading prescription. When you experience acid indigestion, sour stomach, heartburn and pain trust Alka-Seltzer for relief of your symptoms. When you need fast relief, take Alka-Seltzer.

About the IFOCE
The International Federation of Competitive Eating (IFOCE), the governing body of all stomach-centric sports, conducts more than 70 events annually, including the Nathan’s Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y. The competitive eating community, which numbers more than 3,000 veteran and rookie athletes, travels the nation in search of top titles and the glory that they provide.


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